Filed under Graphic Design, Online Promo Images CLCV social media images Here’s a small sampling of promotional images I designed between 2012 and 2016 for the California League of Conservation Voters, for use on social media. I had fun with this one. This image was designed to match the tone of the copy of the email and action alert. This version of the image is designed for facebook (and is optimized to look good cropped into a 4:3 preview image as well as at full size). For some reason this was among our most shared images ever, perhaps because of its universality. CLCV used this campaign throughout 2014 to generate public outcry over legislators’ attempts to ease global warming cap and trade regulations for oil companies, ending up in another win for CLCV. Opposition to fracking was a huge campaign for CLCV in 2013 and 2014. I created the illustration of the fractured California in 2013 and was flattered to see it imitated elsewhere soon afterwards. This was another fun one, putting the faces together of the 36 legislators with perfect scores in the CLCV Scorecard in 2014. This social media/email image was aimed at CLCV members who are already familiar with the California Environmental Quality Act and was intended to elicit online action to support strengthening CEQA protections for neighborhoods. Here’s an earlier version of the CEQA neighborhood image in a more cartoonish style. Compare to the later, more realistic, version. These general-purpose social media images are patterned after viral meme images and are intended to make light of these Congressmen’s terrible environmental record (to entice people to come to rallies in favor of climate action). This general audience social media image elicits online action to Congress. This trompe l’oeil social media image is intended to elicit outrage at the oil industry and encourage people to take online action in support of priority environmental legislation. This image was intended to elicit online action, urging legislators to support AB 711 to ban lead shot to protect the threatened California condor. This bill passed and was signed into law. CLCV designed a whimsical “charismatic megafauna” social media campaign to encourage donations on the Tuesday after Thanksgiving in 2014, dubbed “Giving Tuesday” (a worldwide non-profit campaign intended to build on the cachet of “Black Friday” and “Cyber Monday”). Another image I made for the days prior to Giving Tuesday. Here’s the image I made for Giving Tuesday itself. Faux newspaper to encourage feedback to President Obama on the Keystone oil pipeline. In 2011 California passed a ban on the sale of shark fins. In 2013, a proposed federal rule change threatened California’s shark fin ban, and this arresting image was used to elicit public comments from CLCV’s membership base.