Pacific Forest Trust (PFT) holds up to a dozen events a year, from small gatherings of donors or conservation partners, to forest tours for a few dozen, to seated dinners for 200—and everything in between.
For events in 2018 and 2019, I designed posters that each cover either a single project or a geographic area of focus in PFT’s work to conserve forests in Oregon and California. These can be mixed and matched at a variety of events depending on location and audience; together, they tell a concise but rich story of the hundreds of thousands of acres PFT has conserved.
These posters were printed as stretched canvas-style prints at 24″ x 36″ for visual appeal and durability. For maximum reusability, I worked to match them closely to PFT’s well-established colors and typefaces, keeping them consistent with the organization’s overall identity regardless of the nature of the event. (The thumbnails below include only the front panel, while the larger images they link to include the bleed area that allowed the final wraparound effect.)
Here are wireframes of an earlier set of these posters I presented for approval of the basic concept.