Online ads for candidates

While at The Next Generation (TNG), I ran Google Display, Google Search, and Facebook ad campaigns for eight clients between October 7th and November 8th, 2016.

These clients included city council, park board, county supervisor, and county-wide candidates, as well as a local ballot measure. Ads on the three platforms totaled more than 4.6 million impressions; seven of the eight campaigns won.

This was an entirely new set of services that TNG offered to its clients. I was the first person to serve in the cross-campaign role of New Media Director, in which I both managed and executed the campaigns; I hope to apply what I learned in the next election cycle. Below are some of the banner ads I designed. Find links to Facebook sponsored posts I created here, and read some of my Google Adwords ads here. Also, read some of the reports I wrote in developing TNG’s online advertising capability:

Yes on C1 300 x 250

Dee Rosario 300 x 250

Dan Kalb 300 x 250

Rebecca Saltzman 300 x 250

Dennis Rodoni 300 x 250

Scott Jackson 320 x 100

Scott Jackson 300 x 600

Rebecca Kaplan 300 x 250

Yes on C1 160 x 600

Dan Kalb 160 x 600

Rebecca Kaplan 160 x 600

Dee Rosario 728 x 90