While at The Next Generation (TNG), I ran Google Display, Google Search, and Facebook ad campaigns for eight clients between October 7th and November 8th, 2016.
These clients included city council, park board, county supervisor, and county-wide candidates, as well as a local ballot measure. Ads on the three platforms totaled more than 4.6 million impressions; seven of the eight campaigns won.
This was an entirely new set of services that TNG offered to its clients. I was the first person to serve in the cross-campaign role of New Media Director, in which I both managed and executed the campaigns; I hope to apply what I learned in the next election cycle. Below are some of the banner ads I designed. I’m glad to provide samples of Facebook posts and search ads on request. Here are some of the reports I wrote in developing the program: