Summer 2019 PFT Newsletter

My responsibilities as Communications Manager at Pacific Forest Trust (PFT) include the organization’s print newsletter, Forest Life, produced annually for the last several years.

In June and July 2019, I put together my second issue of Forest Life, improving the layout from prior versions. I did so in part by reducing the word count from the prior issue, leaving room for more images. (As with most non-profits, PFT’s base of supporters is not especially young; for that reason, I plan to reduce the word count even more for the next issue to allow for larger type.)

I also made the largest design modification to the newsletter that it’s had in recent years; I moved the image-based table of contents from the inside front cover to the back cover, in order to give recipients more reasons to open the booklet. As with the prior issue, I was able to quickly lay out a well-designed newsletter thanks to the original templates from Conscious Creative. I also chose a new printer/mailhouse, GreenerPrinter, and was very happy with the results: a noticeably crisper publication for a lower price (and mailed from their facility as well, helping streamline the process for me).

Forest Life 2019

View the newsletter page online. In addition to laying out the publication for print, I coordinate content and other editorial decisions with senior staff; create an overall outline with story assignments and a thumbnail mockup; source vendors; select photos; conduct interviews and secure quotes; and write and edit content, including the final copy edit. The President/Co-CEO maintains a large amount of editorial oversight; she also contributes content, as do other staff and guest writers from time to time. The next issue is scheduled to come out in November; I am currently kicking off that project.