My responsibilities as Communications Manager at Pacific Forest Trust (PFT) include the organization’s print newsletter, Forest Life, produced annually for the last several years.
In June and July 2019, I put together my second issue of Forest Life, improving the layout from prior versions. I did so in part by reducing the word count from the prior issue, leaving room for more images. (As with most non-profits, PFT’s base of supporters is not especially young; for that reason, I plan to reduce the word count even more for the next issue to allow for larger type.)
I also made the largest design modification to the newsletter that it’s had in recent years; I moved the image-based table of contents from the inside front cover to the back cover, in order to give recipients more reasons to open the booklet. As with the prior issue, I was able to quickly lay out a well-designed newsletter thanks to the original templates from Conscious Creative. I also chose a new printer/mailhouse, GreenerPrinter, and was very happy with the results: a noticeably crisper publication for a lower price (and mailed from their facility as well, helping streamline the process for me).
View the newsletter page online. In addition to laying out the publication for print, I coordinate content and other editorial decisions with senior staff; create an overall outline with story assignments and a thumbnail mockup; source vendors; select photos; conduct interviews and secure quotes; and write and edit content, including the final copy edit. The President/Co-CEO maintains a large amount of editorial oversight; she also contributes content, as do other staff and guest writers from time to time. The next issue is scheduled to come out in March; I am currently kicking off that project.