Jason L. Gohlke: Resume

View a one-page PDF version here

  • jason at gohlke dot net
  • San Francisco, CA 94109
  • 510-684-6100


My skills include web design, graphic design, writing, editing, and project management. I have expertise in Adobe Creative Suite (Photoshop, Illustrator, and InDesign), HTML, CSS, WordPress, WordPress theming, Drupal, Raisers’ Edge, Mobile Commons, NationBuilder, Luminate Online, Salsa, NGP VAN/Every Action, Constant Contact, Google Analytics, Keynote, PowerPoint, Prezi, Microsoft Project, Asana, and Smartsheet. I have also produced audio and video content for online use (using iMovie, Garage Band, and Audacity).


Pacific Forest Trust, San Francisco, California.

Communications Manager

August 2017 – present

  • Write content for social media, email, web, and print.
  • Write and design organization’s year-end fundraising materials.
  • Create content and collateral for the organization’s annual fundraising event, including printed and on-screen materials.
  • Plan and budget the organization’s external communications work.
  • Manage a social media intern and an associate (1/4 FTE).

Archimetryx, San Francisco, California.


January 2017 – August 2017

  • Began building a practice providing communications strategy, graphic design, and grassroots organizing services for progressive non-profits, political campaigns, and creatives.

The Next Generation, Oakland, California.

New Media Director

August 2016 – January 2017

  • Planned and executed online strategies for organizations and electoral campaigns.
  • Designed websites for electoral campaigns using NationBuilder & NGP VAN/Every Action.
  • Wrote fundraising emails under tight deadlines that raised more than $50,000 for eight local candidates with small lists.
  • Conceptualized, wrote, & designed ads that received 4.6 million impressions on Facebook, Google Adwords, and Google Display Network.
  • Designed collateral and online content for the California Wilderness Coalition, including materials for their 40th anniversary celebration.
  • Redesigned and reorganized TNG’s website for responsiveness and ease of use.
  • Designed newspaper ads for electoral candidates.

California League of Conservation Voters, Oakland, California.

Communications Manager

September 2008 – July 2016

  • Managed a variety of projects, including publishing the annual California Environmental Scorecard in print and online.
  • Managed relationships with vendors, including designers, printers, consultants, and developers.
  • Wrote and edited a variety of content for email, web, and print.
  • Launched CLCV’s mass text messaging capability in 2016 on Mobile Commons.
  • Designed and developed responsive theme for CLCV’s Drupal website in 2014.
  • Held primary responsibility for design & back end of Drupal & WordPress websites, including maintenance, updates, backup, and managing hosting and domains.
  • Managed CLCV and CLCVEF’s online software services, Convio Luminate Online and Salsa.
  • Designed on-screen graphics (including motion graphics) and printed materials for events, email, websites, and social media.
  • Shot and edited video for web use.
  • Launched organization’s social media efforts on Twitter and Facebook.

Communications Associate

July 2005 – September 2008

  • Wrote and edited a variety of content for email, web, and print.
  • Improved the design, content, and timeliness of the California Environmental Scorecard.
  • Designed content for websites and e-newsletter.
  • Managed WordPress and static websites, web hosting, and domain registrations.
  • Added a blog and video/audio podcasts to the website.
  • Created and documented project management processes.

Membership Representative / Webmaster

October 2002 – June 2005

  • Maintained and redesigned organization’s web site.
  • Designed and wrote organization’s e-newsletter.
  • Wrote and edited advocacy alerts, fundraising letters, and web content.
  • Made fundraising and advocacy phone calls to prospects and existing donors.

Minnesota Department of Natural Resources, St. Paul, Minnesota.

Web Designer

August 2000 – August 2002. Full-time.

  • Redesigned and maintained the website of a high-profile state agency.
  • Worked closely with in-house developers to design the website’s CMS and admin interface.
  • Participated in a collaborative process with many stakeholders during the redesign process.
  • Ensured the department’s website met accessibility standards.
  • Conducted usability tests before launching redesigned website.

MPIRG (MN Public Interest Research Group), Minneapolis, Minnesota.

Field Organizer

December 1999 – July 2000. Full-time.

  • Canvassed Twin Cities residents door to door for fundraising and political action.
  • Served as field manager for a crew of up to 15 canvassers.
  • Redesigned organization’s web site.

HBG New Media, Madison, Wisconsin.

Web Producer

January 1998-October 1999. Full-time.

  • Led production on websites for clients such as Tiger Toys, McGraw-Hill, and Penton Publishing.
  • Served as a key liaison between design, production, and technical staff.
  • Innovated techniques to convert Photoshop layouts into HTML code and images.
  • Designed comprehensive layouts and participated in client, creative, and traffic meetings.

Academic Resources and Computers in Housing (ARCH), UW-Madison.

Staff Consultant/Projects Specialist

January 1994 – May 1998. Part-time.

  • Planned and conducted software and academic training sessions.
  • Provided desktop support and campus referrals to students in residence hall computer labs.
  • Designed and coded 1997-98 version of computer/academic centers’ web site.

Student Orientation, Advising, and Registration, UW-Madison.

SOAR Guide

April 1997 – November 1997. Full-time.

  • Selected as one of just 14 student ambassadors to new students and their parents for the University.
  • Led a variety of informational sessions, campus tours, and informal conversations.

Volunteer Experience

Brainwash Movie Festival, Oakland, California.

General Partner

October 2004-October 2011

  • Shared responsibility for operations of the festival with one other partner.
  • Served as one of three festival judges and made programming decisions.
  • Designed and maintained WordPress-based festival website.
  • Designed, produced, and wrote copy for the festival’s collateral material (fliers, programs, newspaper ads, t-shirts, etc.).
  • Assisted in producing and editing video trailers for the festival.
  • Wrote speeches for the festival M.C. and content for festival trailers and original content.

California Democratic Party

Member, State Central Committee

December 2004-December 2008

  • Served as an elected delegate to the California state Democratic Party.

Wisconsin High School Model United Nations (WHSMUN)

Secretary General

March 1994 – March 1998

  • Coordinated staff recruitment for an annual conference held by the Institute of World Affairs at UW-Milwaukee.
  • Trained college students in parliamentary procedure and conference rules.
  • Chaired meetings of 15-600 high school students.


University of Wisconsin-Madison, Bachelor’s Degree with Distinction, 1998. 3.744 GPA. Double major in Political Science & Art (Graphic Design concentration).

For more information, read a narrative of my career highlights at http://gohlke.net/narrative.