Filed under Graphic Design, Online Promo Images

CLCV social media images

Here’s a small sampling of promotional images I designed between 2012 and 2016 for the California League of Conservation Voters, for use on social media.

CLCV used this campaign throughout 2014 to generate public outcry over legislators' attempts to ease global warming cap-and-trade regulations for oil companies, ending up in another win for CLCV. — CLCV used this campaign throughout 2014 to generate public outcry over legislators’ attempts to ease global warming cap and trade regulations for oil companies, ending up in another win for CLCV. [Note: The original illustration of the earth surrounded by concentric wavy lines to represent global warming was designed by Steve DeBrun, designer of the CLCV logo and associated icons]

Image of toothbrush and toothpaste with microbeads — This became CLCV’s most shared image ever on Facebook.

Opposition to fracking was a huge campaign for CLCV in 2013 and 2014. I created the illustration of the fractured California in 2013 and have been flattered to see it imitated elsewhere since then. — Opposition to fracking was a huge campaign for CLCV in 2013 and 2014. I created the illustration of the fractured California in 2013 and was flattered to see it imitated elsewhere soon afterwards.

Images of legislators with perfect CLCV scores — This image includes the faces of the 36 legislators with perfect scores in the CLCV Scorecard in 2014.

Social Media: CEQA, 2013 — This social media/email image was aimed at CLCV members who are already familiar with the California Environmental Quality Act and was intended to elicit online action to support strengthening CEQA protections for neighborhoods.

Here's an earlier version of the CEQA neighborhood image in a more cartoony style. Compare to the later, more realistic, version. — Here’s an earlier version of the CEQA neighborhood image in a more cartoonish style. Compare to the later, more realistic, version.

Superpollutants — I had fun with this one. This image was designed to match the tone of the copy of the email and action alert. This version of the image is designed for facebook (and is optimized to look good cropped into a 4:3 preview image as well as at full size).

This general-purpose social media image is obviously patterned after viral meme images and is intended to make light of this Congressman's terrible environmental record (to entice people to come to an event). — These general-purpose social media images are patterned after viral meme images and are intended to make light of these Congressmen’s terrible environmental record (to entice people to come to rallies in favor of climate action).

Another meme image — These general-purpose social media images are patterned after viral meme images and are intended to make light of these Congressmen’s terrible environmental record (to entice people to come to rallies in favor of climate action).

This general audience social media image elicits online action to Congress.

This trompe l'oeil social media image is intended to elicit outrage at the oil industry defeating the environmental community's priority legislation and encourage people to take online action in support of SB 4. — This trompe l’oeil social media image is intended to elicit outrage at the oil industry and encourage people to take online action in support of priority environmental legislation.

This image was intended to elicit online action, urging legislators to support AB 711 to ban lead shot to protect the threatened California condor. This bill passed and was signed into law.

We made a whimsical "charismatic megafauna" campaign to encourage donations on the Tuesday after Thanksgiving in 2014, dubbed "Giving Tuesday" (a worldwide non-profit campaign intended to build on the cachet of "Black Friday" and "Cyber Monday"). — CLCV designed a whimsical “charismatic megafauna” social media campaign to encourage donations on the Tuesday after Thanksgiving in 2014, dubbed “Giving Tuesday” (a worldwide non-profit campaign intended to build on the cachet of “Black Friday” and “Cyber Monday”).

Another image we posted prior to Giving Tuesday. — Another image I made for the days prior to Giving Tuesday.

On Giving Tuesday, we posted this image. — Here’s the image I made for Giving Tuesday itself.

Faux newspaper to encourage feedback to President Obama on the Keystone oil pipeline.

Shark fin ban image — In 2011 California passed a ban on the sale of shark fins. In 2013, a proposed federal rule change threatened California’s shark fin ban, and this arresting image was used to elicit public comments from CLCV’s membership base.