PFT: Action Network launch

Between July and December 2018, I successfully implemented PFT’s first unified suite of digital organizing tools (advocacy, email, fundraising, events, and contact management), launching our instance of The Action Network. It was clear from the start that The Action Network was by far the best solution for PFT, in part because of its incredible value relative to its functionality. The low cost allowed us to launch quickly.

My experience launching CLCV on Salsa and Convio Luminate Online, and a variety of campaigns on NationBuilder and other platforms, allowed me to manage and complete this process on my own. I built page and email wrappers based on PFT’s existing templates (simplifying the page templates to remove distractions that would suppress form completion) and, with the help of other staff, transitioned our list away from Constant Contact.

Launching Action Network has allowed us to onboard large (for PFT) acquisitions, establish an online advocacy program, easily manage event RSVPs, and segment our emails more efficiently than ever before. It’s allowed us to identify potential donors in a granular way.

Here’s an example of a typical action page: