gohlke.netnavigation portfolio résumécontact

Jason Gohlke's 2015 Portfolio > Jason Gohlke's 2005 Portfolio > MEDC

CLCV siteCLCV E-NewsletterMN DNR siteDNR CMS siteMyBallot siteOSAA sitegohlkusmaximus siteBiele campaign siteilliberty illustrationchair drawingMEDC corporate I.D.Novatech corporate I.D.Tangram layoutsWisconsin sesquicentennial poster go back one page go to next page
MEDC Logo and Annual Report Cover

View a larger image of the logo.

Annual report (2 MB PDF)

Letterhead (PDF)

Business card, envelope

Design process: Some initial logo sketches

Milwaukee Economic Development Corporation (MEDC) identity 1997

This is the first of two full corporate identity projects I designed as a student at UW-Madison. MEDC is a quasi-governmental company that encourages business growth in the city and county of Milwaukee by, in part, administering low-cost loans to small businesses (including minority-owned) and overseeing the cleanup of contaminated land.

The mark represents a vital and growing city; the curved lines imply an organic element. The color is symbolic of Milwaukee's past as the "Cream City", so-called because of the unique cream-colored brick used in many of its early downtown buildings.